Jim Cathcart
CSP | CPAE | Author | Professional Speaker | Entrepreneur
Jim Cathcart is the CEO of Cathcart Institute LLC (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. A top 1% TEDx speaker, his video has been viewed over 2.5 million times. He’s a professor in the Executive MBA program for the School of Management of California Lutheran University and their Entrepreneur in Residence. Jim’s four decades of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are. This breakthrough work achieved international best-seller status.